Companies have touted the benefits of advanced use cases like marketing attribution and utilizing online sentiment analysis in customer service. But they haven’t delivered on them. The reason is that these types of capabilities require a comprehensive 360o view of customer interactions, which has been elusive to vendors.
Sugar’s Intelligent Customer Experience Platform finally delivers on the industry’s long-promised goals of a 360o customer view. The platform aggregates customers from a wide variety of internal sources, unifies the data into a single data model, augments it with data from external and 3rd party sources, and employs AI and machine learning to derive predictive insights and next best action guidance from the data. It also adds a time dimension to customer data so as to enable time series analysis.
No Touch Information Management is the Sugar design philosophy of taking advantage of every opportunity to automate the collection, processing, and presentation of customer information. No Touch Information Management captures information as an automated by-product of the user working – engaging with customers, using other tools and systems, etc.
It automatically processes and enhances data with predictive insights. And finally, it delivers customer data directly to users in-context with what they’re doing, within their tools of choice, so that they receive key insights just when they need them.
Sugar makes extensive use of the most rapidly innovating commercial cloud technology available. Some CX vendors host on a commercial cloud provider. But only Sugar makes such extensive use of the advanced technologies available from our cloud provider. As a result, our cloud infrastructure averages a 40% increase in new features and capabilities every year while maintaining extremely competitive prices.
With a global cloud infrastructure partner, Sugar can expand to 190 countries worldwide. Sugar’s data centers comply with 34 different security and compliance standards and are audited in an almost continuous fashion. All of this means that Sugar and our customers always have access to the most advanced, secure, scalable, and reliable infrastructure technology available, at prices driven by the enormous economies of scale only possible with the commercial cloud.
The CRM industry is well-known for large, powerful software companies that under-deliver on promises while dictating the terms of relationships with their customers. “Lifelong Commitment to Customers” ensures a mutually beneficial relationship through shared clarity of purpose, promises kept, and mindful engagement.
With Sugar, you can always count on a trusted partner to deliver on promises, treat you fairly, be respectful of your time, and put your success first. Of course, all vendors claim to be customer-oriented. How do you know that Sugar is for real? Because Sugar is uniquely recognized in the industry for its customer satisfaction scores, low churn rates, and the flexible way in which we do business.