Books & Podcasts To Better Your Team In Trying Times

With the current health challenges affecting our everyday lives, it can be easy to get lost in panic or complacency. With higher unemployment rates than the U.S. has seen in years, many workers feel displaced and unsure of their next steps. Others may work from home with little relief from monotonous surroundings and routines.

While we can’t fix these challenges, we can help alleviate their impact by offering advice and tips and tricks to get through this time. That’s why we’ve put together a list of books and podcasts that can help better your sales and marketing skills during these trying times. The way we see it, there’s a silver lining to this pandemic in the extra time and opportunity you now have to learn something new or improve your existing skillset. Why not take advantage of it?

This list comes courtesy of our panelists in our recent virtual Watercooler “3 Ways Businesses Should Market & Sell in Uncertain Times.” The webcast included guest speakers Todd Caponi, industry thought leader and author of The Transparency Sale;  Logan Henderson, GM for Marketing Automation at SugarCRM; Tom Stamm, Account Executive at SugarCRM; and members of the BrainSell leadership team.

Check out the list below:

Books

• Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

• Selling With Noble Purpose: How To Drive Revenue And Do Work That Makes You Proud by Lisa Earle McLeod

• The Transparency Sale by Todd Caponi

• They Ask, You Answer by Marcus Sheridan

Podcasts

• “How I Built This” – NPR

• “Impact Theory” – Impact Theory

• “Make it Happen Mondays” – John Barrows

• “Revisionist History” – Revisionist History

• “The Daily” – New York Times

• “The Sales Rebellion” – The Sales Rebellion

We hope that the world will soon go back to normal, and when it does, we expect it will bounce back at a quicker pace than ever. Take advantage of this time. Listen, learn, and apply new skills to your business strategy. That way, when the time comes, you will be prepared for exponential growth.

Have a book or podcast you think should be added to this list? Comment it below!