Meet Our Executive Team

Our staff is comprised of seasoned business and technical people. We all have between 10-20 years of technology business experience, for a combined 100+ years of CRM experience. Our brain trust of CRM expertise ensures your project deploys on time and on budget.

James Ward, President & CEO

When Jim Ward founded BrainSell in 1994, his goal was to give businesses the insights and tools needed to thrive, even in challenging economies. A prominent turnaround specialist, Ward had spent more than 23 years helping small-to-medium businesses apply innovative sales and marketing techniques in order to improve performance. Having helped a variety of U.S. and Canadian companies transform into growing, profitable organizations, Ward determined that strategic CRM (customer relationship management) was key to each company's success.

Since then, Ward has built BrainSell into a dynamic CRM reseller organization that is dedicated to helping customers achieve victories. His focus on hiring CRM professionals with real-world experience, and making them an integral part of their customers' teams, has enabled BrainSell to develop a strong base of satisfied customers who rave about the company's ability to deliver bottom-line results. Having experienced year-over-year growth since its founding, BrainSell became a Top 10 Business Partner for Sage Software in North America under Ward's leadership.

Ward is a recognized expert in CRM. He has addressed many organizations and published a variety of articles on how to use CRM to enhance sales and business prosperity.

Ward has served on Sage Software's CRM division Business Partner Advisory Council sub-committees.

An honors graduate from Bentley College, Ward is committed to giving back to the community. Driven by the belief that hard work and integrity pay dividends, Ward devotes time to a variety of civic projects.

Ross Jones, Senior Vice President of Sales Engineering

With a background in science, the military, and industry, Ross has applied his sales, management, and interpersonal skills in a wide variety of environments. Ross has managed sales teams as well as customer service and technical support groups.

He has lived and worked in both the UK and Germany and brings to the BrainSell team valuable experience of building relationships with clients - especially those from different cultures and languages. In his previous company, he gained extensive experience by spearheading the deployment and use of SalesLogix as the company's key CRM application. Ross has been with BrainSell for five years, and as VP Sales Engineering he has prime responsibility for North East regional sales.

Mike Fortier, Senior Vice President of Technology

Mike Fortier graduated Phi Beta Kappa from the University of Maine in 1981. He has been an application developer for 15 years. His first application, CAPS for Radio, a broadcast scheduling program, is still in use in 42 radio stations in over 16 markets across the East Coast.

Mike also has a strong sales skillset. He was a radio station sales manager for 8 years, supervising as many as 12 salespeople. Mike was featured in a Radio Advertising Bureau book in 1989 "Secrets of Successful Salespeople." He became a Certified Radio Marketing Consultant in 1990.

Through his work as a salesperson and sales manager, Mike started working with ACT! in 1990. He began his own business in 1987 and became an ACT! Certified Consultant in 2000. Mike joined BrainSell Technologies in 2001 as a Sales Engineer and Senior Trainer for ACT! and SalesLogix. Mike spends most of his time with custom development for SalesLogix, ACCPAC, ACT! and integrations of other applications that allow our CRM technologies to maximize client implementations.

Mike currently lives in New Hampshire with his wife and two children.