We all know how important communication is in any relationship, be it personal, professional, or business. However it cannot be over stated how important in business that we use proactive communication, though it seems I state the obvious – I find the rule of proactively communicating to be under used.

First, how do I define proactive communication?  Simply stated, communicating before or immediately after being asked by your client for information relating to a sale, project or any “ping” you receive by the client. Your relationship with your client’s can only grow if you communicate openly and often.

Proactive communication is somewhat of a instinctive reaction. One has to sense if your client needs more information than you’ve provided. Remember, because your intentions are good and the information sits in your head doesn’t mean that the client may not need to hear what may seem to be the simplest of details.

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