I’ve recently discovered the beauty of bit.ly, a simple URL shortener. URL shorteners are good for many things, but especially for Twitter. When you’re limited to 140 characters, you can’t waste them on a long URL. When you shorten with bit.ly, it keeps track of your moves. Create a free user login and you can track how many hits your shortened URL gets and from which source.
Bit.ly makes you rethink Twitter. Why does one tweet get your URL 25 clicks and another gets ignored completely?
Tips for tweet clicks…
Keep it short
Get sexy! I know you just read that, use some catchy words.
Get creative too! Say things in that appeal to a wide audience.
Don’t get too specific, that’s the beauty of having a bit.ly URL for people to follow, they can get the details there
I’m supplimenting my google analytics obsesion with Bit.ly now. Use your tweets to see what grabs peoples attention. It works!!!
BrainSell and Sugar’s CRM Acceleration event went off without a hitch yesterday. 100 people attended at the Hilton Woburn. Thanks to all for braving the rain!
We learned a few things from all of the planning and marketing.
1. Inbound marketing WORKS!
Over 75% of our registrants found out about the event through social media outlets. That would be re tweeting, messages on linkedin and facebook, and a few facebook and linkedin advertisements. People spread the word for us!
We all know how important communication is in any relationship, be it personal, professional, or business. However it cannot be over stated how important in business that we use proactive communication, though it seems I state the obvious – I find the rule of proactively communicating to be under used.
First, how do I define proactive communication? Simply stated, communicating before or immediately after being asked by your client for information relating to a sale, project or any “ping” you receive by the client. Your relationship with your client’s can only grow if you communicate openly and often.
Proactive communication is somewhat of a instinctive reaction. One has to sense if your client needs more information than you’ve provided. Remember, because your intentions are good and the information sits in your head doesn’t mean that the client may not need to hear what may seem to be the simplest of details.