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January 6, 2014 [ 0 Comments ]

The Best Salesforce For QuickBooks Integration

Posted by: Stewart Sylvester
Tags: , ,

BrainSell has been chosen by and Intuit (the makers of QuickBooks… everyone’s favorite accounting solution for small to mid sized companies) to be one of the first resellers of the Intuit approved Salesforce for QuickBooks integration! There are a few other integration solutions out there but none of the others are approved and designed by the makers of QuickBooks and Salesforce like this one is. This new addition to our lineup of endorsed software solutions is making waves already! To get a jump start on demonstrating this powerful new integration we are doing a free webinar Tuesday, January 28th at 1:30pm EST anyone interesting in seeing a free demo can sign up below:

SalesLogix and SalesFUSION

Why Salesforce For QuickBooks is The Best Integration Out There

Users love it because it gives them increased flexibility, visibility and productivity. Another bonus? When users sign up for this integration they have no contract and the ability to pay monthly! This is a huge win for our new and existing customers because they can now get with no contract and no big overhead when they sign on. Intuit’s new Salesforce for QuickBooks integration is the much anticipated solution to increase transparency and efficiency for all users.

“We are very excited to be able to offer this QuickBooks integration to our new and existing Salesforce clients,” said Jim Ward, founder and CEO of BrainSell. “Adding this tool to our arsenal of hot solutions gives BrainSell the opportunity to supply an even stronger level of sales and support for all of our customers. What’s really great is that customers can get a Salesforce subscription from BrainSell with no annual commitments, and the ability to pay monthly!”

How It Works

Intuit’s new integration is a bi-directional sync between QuickBooks and Salesforce that allows end users the opportunity to see QuickBooks data from within Salesforce, and also for Salesforce users to send information to QuickBooks, cutting down on double entry and giving salespeople visibility into accounting. Users have the ability to choose which items sync from QuickBooks to Salesforce and vice versa while also dictating how frequently the sync occurs. With this integration it is possible to manage opportunities in Salesforce that go directly into QuickBooks. You don’t have to be a QuickBooks user to take advantage of this offering.

Sign up for our free webinar on Tuesday, January 28th at 1:30pm EST to see a free demo of Salesforce for QuickBooks.

Anyone interested in learning more about the Salesforce for QuickBooks integration can visit the following link to get more information:  Salesforce for QuickBooks integration.

If you have questions about this please call us: 978.887.3870 x207 or reach us by email at

October 25, 2013 [ 0 Comments ] vs. SugarCRM – Comparison Guide and Event

Posted by: Sonja Fridell
Tags: , , , ,  is indisputably the largest name in the CRM world. How do we know they’re the biggest? They are the only CRM solution that has commercials during the super bowl! No, but in all seriousness has been the established big player in Cloud CRM for a while now – but SugarCRM has been hot on their heels since around 2008.

We are always getting asked what really sets these two apart – besides the obvious, which is price (Salesforce Enterprise is $1,500 per user per year while the comparable SugarCRM pro is only $420 per user per year). In fact, we get asked so much about the differences between these two solutions we are hosting a free LIVE shootout between them at 9:30am on Oct. 30th at the Burlington Hilton Garden Inn, you can get your free tickets here.

In addition to hosting a live event we have also compiled a spreadsheet comparing all editions of both and SugarCRM by category and subcategory. So you can see how any/all editions of SugarCRM compare to any/all editions of (download whitepaper here). Here are a few screenshots to give you an idea:

Let’s start by looking at what they have in common – more than you than you might think. Both Salesforce and SugarCRM are pioneers in the CRM movement. They both challenge the Bill Gates Microsoft archetype and ascribe to the clean aesthetic of Steve Jobs’ Apple. Both were created in California. Salesforce is based in San Francisco and SugarCRM comes from Cupertino, California in the Santa Clara Valley – also the home of Apple Inc.

Now for the differences…

Editions and Pricing comes in five different editions, ranging in price from $24 per user per year to $3,000 per user per year. While all of the editions are – in their most basic forms – the same product, there are certain features and functions that are enabled or disabled, depending on the edition purchased. Without a doubt,’s most popular edition is their Enterprise Edition. With a price point of$1,500 per user per year, it is their middle of the line solution. In comparison their second most popular instance the Professional Edition, is priced at $780 per user per year.

In comparison

SugarCRM has four different editions of their commercial product: Professional, Corporate, Enterprise, and Ultimate. They have a free open-source solution titled Community.

Sugar’s cheapest instance is Sugar Professional, with a price point of $360 per user per year. From there Sugar prices rise slowly – but at their most expensive, Sugar is still only half of the most expensive instance of Sugar Corporate costs $540 per user per year while Sugar Enterprise is priced at $720 per user per year and Sugar Ultimate costs $1200 per user per year.

Sugar licensing prices are constant no matter which of the four hosting options you choose. It should be said though that some hosting options, mean additional costs.

To read our full comparison of all functionality of these two CRM systems – please download our free white paper: Salesforce vs SugarCRM.

Creating effective inbound marketing campaigns

August 21, 2013 [ 0 Comments ]

The Best eSignature Platform for

Posted by: Stewart Sylvester
Tags: , , ,

Studies show that companies that use eSignature technology shave days and weeks off of every contract sent for signature – that’s huge for profitability. Cutting off all that extra time means that deals get closed faster, which means revenue is flowing in at a higher rate than normal. Sounds pretty great right?

We live in an age where businesses really don’t need to be using ‘old school’ business processes anymore. While it may seem more formal to send a contract via UPS, that formality is actually costing your company more money and it’s a bigger hassle for the recipient than just using their computer, iPad or tablet. Which is why BrainSell and DocuSign, the gold standard in eSignatures, are hosting a joint webinar on eSignature technology to tell you more about the added ease we can bring to your day at the office.

Our webinar, “Increasing Sales and Productivity with eSignatures - in,”  on Wednesday, August 27th at 1:30 EDT will be focusing on how to close deals faster with this amazing and cool new technology.

Sonja Fridell from BrainSell and Coleman Davis from DocuSign will be teaching you how to:

  • Send documents for signature within
  • Eliminate user inefficiencies and consolidate your business process
  • Increase user productivity and revenue with eSignatures

We partnered with DocuSign to do this webinar because we’ve seen tremendous success here at BrainSell using it ourselves. With DocuSign, we can send contracts right out of our CRM system and when they’re signed, the document is already archived in the CRM system – talk about convenience. So now, not only are our contracts getting signed faster, but they’re being logged in the system appropriately. We’ve seen a big increase in our revenue stream since beginning with DocuSign and had to pass this knowledge on to our customer base.

If you’re interested in learning more about eSignatures and DocuSign join us on August 27th at 1:30pm EST please register here. Have a prior commitment? That’s ok, register for the webinar anyway and automatically receive a recording the following day.

What: Webinar - Increasing Sales and Productivity with eSignatures in

Where: Your computer

When: Wednesday, August 27th 2013 at 1:30pm EDT

Navigating Sage 100 ERP

Get a quick preview of DocuSign’s integration with Salesforce 

December 15, 2010 [ 0 Comments ]

Introducing Qontext, Chatter for SugarCRM

Posted by: Sonja Fridell
Tags: ,

We keep hearing the phrase “social CRM.” It has been an abstract concept, something for techies and thinkers to debate. That’s no longer the case. Here at BrainSell, when Social CRM comes up, I will defer to products like Qontext and Chatter for an explanation.

Recently, made a nice addition to their powerful CRM tool; Chatter. It’s a collaboration tool for CRM users. It has features that are found in Facebook. Like “following” someone or something, such as a project, group, person or conversation. You can also share files with users easily.

Just a few months after Chatter was unveiled, Sugar shot back with a seamless integration with Qontext, a very Chatter-like tool.

Qontext For SugarCRM provides a social platform for SugarCRM users to collaborate with people at work from right within SugarCRM.

When Qontext is installed, it appears as a module on screen (see pic below). You can post messages within an opportunity, post files, assign activities, follow conversations and more.

There’s a free edition of Qontext (we’re using it at BrainSell and it’s very cool). You get a few more bells and whistles with the paid version, and support. More info on pricing can be found on their site.

Download Qontext for Sugar, FREE, Here!

We definitely dig it!

chatter for sugarcrm

Qontext integrated with SugarCRM

December 13, 2010 [ 0 Comments ]

Chatter for SugarCRM, Thank You Open Source

Posted by: kcook
Tags: ,
Collaboration portal screen shot

The Sugar CRM collaboration tool is Qontext

When I talk to people about Sugar I am frequently asked to explain what difference (if any) open source (OS) makes.  Usually the fact that a software application is OS means very little to the end user in their day to day work.  (please no flames from any true believers who might read this post).

This month I saw a very real example of how OS makes a difference.

For proprietary CRM systems (like SFDC and MSCRM), the addition of an added feature requires a product management group to develop a plan, integrate that plan within the architecture, unit test, regression test, release in beta, create a release candidate, and eventually add the feature to a point release of the product itself.  The process, if executed perfectly and without flaw or delay can take months.  Sometimes years.

In the OS world, it happens much more quickly.

Sugar and its partners (like BrainSell) have heard for some time that customers want a collaboration tool within their CRM (much like’s Chatter tool).  Rather than develop the feature directly in Sugar, developers took an existing collaboration tool called Qontext and embedded it within the Sugar tool.  This took weeks rather than months and let Sugar satisfy a customer need (and a competitive requirement) faster than any other product could.

How it affects the end user is obvious.  You want something, you get it.  Besides that, since you have access to the code (it is Open Source after all) you can add your own feature requirements.  Think your add-on is killer?  Sell it.  You have that option with open source.  Try writing a MSCRM add on without paying your dues to Steve Ballmer.

For more on Qontext within SugarCRM, visit the CRM Outsider’s blog post.

October 1, 2010 [ 0 Comments ]

SugarCRM Platform Edition Challenges

Posted by: Sonja Fridell
Tags: , ,

sugarcrm platform editionSugarCRM is taking on with a version of its service and software package that can be customized by partners: Sugar Platform Edition.

Platform Edition, lets OEMs, service providers, and independent software vendors tailor the Professional or Enterprise versions of its PHP suite and re-package them as part of their own offerings.

SugarCRM has also announced Sugar Logic, a set of development tools to customize its PHP-based suite.

Larry Augustin, SugarCRM’s chief executive, said in a statement the OEM edition would serve a growing partner base. This version means potentially shorter development time and faster and easier upgrade for those hanging on the suite.

“Sugar Platform Edition allows our growing OEM partner base to bring the power of flexible, intuitive and open software like Sugar to a vastly underserved market,” said Larry Augustin, chief executive officer of SugarCRM. “It is a great win-win scenario: customers receive best-in-class software while our OEM partners build a profitable and repeatable business.”

Unlike Salesforce, which can only be deployed on a proprietary cloud database, partners can run SugarCRM on Sugar’s own hosted platform, on their own services, on the Amazon cloud, or on Microsoft’s Azure cloud. Or – if they’re old school – partners can install Sugar on-site, as it also comes as a boxed product. is clearly in SugarCRM’s cross-hairs.

A key difference between customizing Sugar and Salesforce is the openness of the code: Sugar is built using PHP, but Salesforce uses the company’s own, proprietary Apex programming language which runs only on the Salesforce platform.

For more information, read Sugar’s Press Release on Platform Edition.

September 17, 2010 [ 1 Comments ] vs. SalesLogix

Posted by: Sonja Fridell
Tags: ,

salesforce vs. sage and SalesLogix by Sage Software are two popular Customer Relationship Management (CRM) systems. They serve the same general purpose: software that helps companies track customer/employee interactions, lead management, planning, calendar capabilities and much more. has been in existence for 10 years and is only offered as a software as a service (SaaS), i.e as a subscription model. SalesLogix has been around for 14 years and was previously install only. However, in 2010 Sage released SalesLogix Cloud. Customers can now choose to deploy SalesLogix on the web, SaaS (Cloud), mobile, and LAN (installed).

There are similarities in both Salesforce and SalesLogix. But also some significant differences. Such as functionality and data storage.

To see an entire product comparison download BrainSell’s white paper by clicking the button below.

Salesforce vs SalesLogix

May 11, 2010 [ 0 Comments ]

How to Buy CRM 101

Posted by: Sonja Fridell
Tags: , , , , ,

CRM buyers guidePurchasing and implimenting a CRM system can be a daunting task. Sometimes you can buy directly from the software vendor and other times you can buy through a Value Added Reseller (VAR). BrainSell President Jim Ward addressed the topic of who to buy from as a guest blogger on the Sales Opperation Blog this week.

Jim focused on the pros and cons of buying direct and buying from a VAR. Here are some of his points in short… to read the entire post, visit Marci Reynolds’ Sales Opperation Blog.


Direct Sales: A direct sales model for a CRM software vendor means the vendor employs their own sales force and you do business directly with the vendor.

Value Added Reseller (VAR): When buying through a VAR you’re buying through a company certified to resell the vendor’s software. VARs offer additional services such as training, development, consulting and implementation  to add “value” (the “V” in VAR) to the sale.

Read full article…

May 4, 2010 [ 19 Comments ]

SugarCRM vs. Salesforce – Facts are Stubborn Things

Posted by: Sonja Fridell
Tags: , , ,

sugarcrm beats salesforce2010 SugarCon speaker Jan Sysmans, Director of Product Marketing at SugarCRM, made a very compelling SugarCRM vs. Salesforce argument. Below are some of his points.

SugarCRM’s Flexibility is Superior

* With SugarCRM, you can… easy drag and drop UI for customization. Create your own integrations in PHP (open language) – Salesforce has a proprietary language (NOT open source).

* SugarCRM has… 5,000+ integrations with other applications – Salesforce has under   1,000

* SugarCRM has no limitations to the number of custom modules and work flow – Salesforce DOES have limits

* Sugar Pro comes with Free Mobile (read and write). charges extra for read/write mobile. Their free mobile is read-only.

With SugarCRM, you get more Control

* With SugarCRM, every customer has their own database – Salesforce users share one multi-tenant database.

* SugarCRM does weekly database backups with object relationships intact – Salesforce only does monthly backups without object relationships (they’ll charge you if you want to back up more frequently)

* With SugarCRM, you’re free to deploy on-demand or on-site or virtual private cloud and easily move your deployment from on-demand to on-site – Salesforce is locked into a Salesforce data center – that’s not very nice.


SugarCRM Professional Edition = $30/user/month

Salesforce Enterprise Edition  =    $125/user/month

SugarCRM Enterprise Edition =    $50/user/month

Salesforce Unlimited Edition  =     $240/user/month

You be the judge…

Download BrainSell’s SugarCRM vs. White Paper Here vs. sugarcrm