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September 3, 2013 [ 0 Comments ]

Master Social Media in 15 Minutes Or Less!

Posted by: Stewart Sylvester
Tags: , , , ,

Social media is a power tool – most businesses have recognized the worth of jumping on the facebook/pinterest/twitter bandwagon and are reaping the results… but it shouldn’t take up more than 15 minutes of your day!

We at BrainSell have a system down to ensure we aren’t spending too much of our time on social media posting in a day – there are so many great and FREE tools out there to help you automate your social interactions, you’d be crazy not to take advantage of them. We have helped lots of our customers manage their inbound marketing/social presence and we thought it was about time we shared our process with the wider public.

We are hosting a free webinar tomorrow at 1:30 PM EST on ‘How To Manage Social Media In 15 Minutes Or Less‘ to cover this process, if you’re free definitely join us!

Social Media Monitoring Tools:

BrainSell uses a few great social media monitoring tools to help us out on a daily basis.

The first, and arguably our favorite is bufferapp - it let’s us post on Facebook/LinkedIn/Twitter all at once, and they just added a new Google+ capability, which rocks. Buffer is really easy to use and really powerful, it lets us post from all our social media accounts at the same time on any webpage. But the really great functionality is that you can ‘load’ your buffer app in the morning (say over your morning coffee?) with posts you want to go out throughout the day on your social media platforms and you’re done! You can customize the times you would like the posts to go out and relax, knowing you’ve taken care of your postings in the morning. BufferApp really lets you become a thought leader, and frees up lots of time for other things. Throughout the day you can post interesting blogs or articles you come across – with their ‘share now’ button, or you can load into the BufferApp to share later.

BufferApp is free and easy to get started with – once you activate the app on your internet browser you will see the BufferApp icon in the top right hand corner, it looks like this:

BufferApp icon

 

Don’t take our word for it though, try it out yourself by visiting BufferApp.com

Our second favorite social media monitoring tool is TweetDeck or HooteSuite (they’re so similar it’s hard to choose). Both of these work in same way towards the same goal – the only difference being HooteSuite has a few more bells and whistles.

Both TweetDeck and HooteSuite allow you to set up all your social media accounts in one place and set alerts on different keywords, hashtags and handles. This is a great way to stay connected with your customer base and be alerted of conversations in real time that mention you, your company or a keyword/issue of interest. For example – we are alerted when anyone mentions us @Brainsell because we have set up an alert through TweetDeck – here’s a screenshot:

TweetDeck Screenshot

 

As you can see from above we can literally track everyone that mentions us – and use that to react and engage with our customer base, prospects and vendors. We like to stay on top of social media – but we don’t like it to monopolize all our time!

To learn more about tips and tricks you can employ to Master Social Media in 15 Minutes or Less join us tomorrow at 1:30PM EST, register for our free webinar here.

March 24, 2010 [ 0 Comments ]

3 Reasons to Use Inbound Marketing for Events

Posted by: Sonja Fridell
Tags: , , , , ,

BrainSell and Sugar’s CRM Acceleration event went off without a hitch yesterday. 100 people attended at the Hilton Woburn. Thanks to all for braving the rain!

We learned a few things from all of the planning and marketing.

1. Inbound marketing WORKS!

Over 75% of our registrants found out about the event through social media outlets. That would be re tweeting, messages on linkedin and facebook, and a few facebook and linkedin advertisements. People spread the word for us!

Read full article…

March 6, 2010 [ 1 Comments ]

Be it ever so humble, there’s no place like Proactive Communication

We all know how important communication is in any relationship, be it personal, professional, or business. However it cannot be over stated how important in business that we use proactive communication, though it seems I state the obvious – I find the rule of proactively communicating to be under used.

First, how do I define proactive communication?  Simply stated, communicating before or immediately after being asked by your client for information relating to a sale, project or any “ping” you receive by the client. Your relationship with your client’s can only grow if you communicate openly and often.

Proactive communication is somewhat of a instinctive reaction. One has to sense if your client needs more information than you’ve provided. Remember, because your intentions are good and the information sits in your head doesn’t mean that the client may not need to hear what may seem to be the simplest of details.

Read full article…

March 2, 2010 [ 2 Comments ]

3 Things a Social Media Nerd Can Still Learn

We’ve been working hard here at BrainSell to promote our headline social media event in Woburn, MA on March 23 (sign up here). We’re now TOTALLY SOLD on social media as a means of marketing, advertising and networking.

I’m a whiz at everything Facebook, or at least I thought I was. I’m only now uncovering the marking potential of the social media outlets I grew up with. Yes, I’ll admit it, I’m a recent college grad with 600 Facebook friends (no big deal).

1. Facebook and LinkedIn ads are easy and relatively cheap

Facebook pay per click ads are easy to create and the targeting methods are very detailed (you can choose which college the target went to, their relationship status, age, all imperative sales information of course). And a major plus, Facebook ads are much cheaper than LinkedIn ads, about $0.60 per click vs LinkedIn’s $3 per click (ouch). LinkedIn ads work the same way, but you can’t segregate people by relationship status (-= You can manage your ads through your account settings too.

2. Twitter stalking is easier than you think

We all know how you can find pepple on Twitter. But it’s not easy to find people by more than one criteria. Say, for example, interest, geography, age, profession. All of that can be done on Twellow, the Yellow Pages for Twitter. Try it out, it’s awesome, and a great way to up your numbers tactfully.

3. Use your friends!

Virtual or not! Your friends are a valuable resource. Send out a message to your FB friends who may have interest in your venture or event. People generally like to help out. Create an event on LinkedIn and invite your connections. Scan through your Facebook and LinkedInFr and post a link to your event on the comments page.

Even a seasoned user as myself can learn new tricks!

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