BrainSell and Sugar’s CRM Acceleration event went off without a hitch yesterday. 100 people attended at the Hilton Woburn. Thanks to all for braving the rain!
We learned a few things from all of the planning and marketing.
1. Inbound marketing WORKS!
Over 75% of our registrants found out about the event through social media outlets. That would be re tweeting, messages on linkedin and facebook, and a few facebook and linkedin advertisements. People spread the word for us!
We all know how important communication is in any relationship, be it personal, professional, or business. However it cannot be over stated how important in business that we use proactive communication, though it seems I state the obvious – I find the rule of proactively communicating to be under used.
First, how do I define proactive communication? Simply stated, communicating before or immediately after being asked by your client for information relating to a sale, project or any “ping” you receive by the client. Your relationship with your client’s can only grow if you communicate openly and often.
Proactive communication is somewhat of a instinctive reaction. One has to sense if your client needs more information than you’ve provided. Remember, because your intentions are good and the information sits in your head doesn’t mean that the client may not need to hear what may seem to be the simplest of details.
We’ve been working hard here at BrainSell to promote our headline social media event in Woburn, MA on March 23 (sign up here). We’re now TOTALLY SOLD on social media as a means of marketing, advertising and networking.
I’m a whiz at everything Facebook, or at least I thought I was. I’m only now uncovering the marking potential of the social media outlets I grew up with. Yes, I’ll admit it, I’m a recent college grad with 600 Facebook friends (no big deal).
1. Facebook and LinkedIn ads are easy and relatively cheap
Facebook pay per click ads are easy to create and the targeting methods are very detailed (you can choose which college the target went to, their relationship status, age, all imperative sales information of course). And a major plus, Facebook ads are much cheaper than LinkedIn ads, about $0.60 per click vs LinkedIn’s $3 per click (ouch). LinkedIn ads work the same way, but you can’t segregate people by relationship status (-= You can manage your ads through your account settings too.
2. Twitter stalking is easier than you think
We all know how you can find pepple on Twitter. But it’s not easy to find people by more than one criteria. Say, for example, interest, geography, age, profession. All of that can be done on Twellow, the Yellow Pages for Twitter. Try it out, it’s awesome, and a great way to up your numbers tactfully.
3. Use your friends!
Virtual or not! Your friends are a valuable resource. Send out a message to your FB friends who may have interest in your venture or event. People generally like to help out. Create an event on LinkedIn and invite your connections. Scan through your Facebook and LinkedInFr and post a link to your event on the comments page.
Even a seasoned user as myself can learn new tricks!