The life of a marketer is chaotic. If you are in marketing you don’t need us to tell you that continually managing and creating marketing campaigns, building landing pages, sending emails, working with sales, and filling your sales funnel with leads takes up the majority of your day. If that all sounds a little to familiar for you breathe a little easier – HubSpot just released an iPhone app that will make your job much more manageable.
HubSpot’s new iPhone app allows customers to keep up with high priority marketing tasks while running between meetings or commuting on the train — whether it’s following up on new leads as they come in or reviewing the results of your most recent marketing campaign. Starting today, users now have the ability to publish social media messages via the HubSpot app. No more waiting until you’re at your desk, engage your audience in real-time while on the go.
The HubSpot app includes great must-have features for any busy marketing pro:
Choose when you post your updates – right away or schedule them for later.
Identify the right platform for your message, using a combination of Twitter, Facebook profiles, Facebook pages, LinkedIn personal profiles, and LinkedIn groups.
Craft intriguing messages by including pictures and videos to engage your audience.
Manage your scheduled posts, add or delete status updates on the fly.
Timing is everything in the marketing world – engaging your prospects and leads at the right time with the right message is paramount in inbound marketing. Publishing relevant and valuable content on social media is a great way to engage with your audience while simultaneously building brand recognition and thought leadership. Let’s go through how to get started using the app.
HubSpot’s iPhone app is just another way the company is keeping their clients happy and incredibly productive. Get your most important marketing done in an easy, integrated, and powerful way with their new iPhone app. It’s the HubSpot you love, but now portable for your marketing convenience. To get a free trial of HubSpot today and watch your lead generation sky rocket click here. To find out more about what HubSpot can do for your company contact us directly by email at email@example.com or phone at 978.887.3870.
Hubspot has recently come out with a SugarCRM integration. No longer are CRM users forced to export Hubspot leads into excel, and up to Sugar. What a pain! Now there’s an easy module that enables leads to be synced between Hubspot and Sugar. There’s even a pretty dashboard within Sugar to view Hubspot leads, reducing the need to go between two systems all day. We LOVE it!
Being a very cutting-edge software business, it was natural for us to get immersed in social media. However, we quickly found ourselves missing some vital links in our social media routine/adventures. The blog gets LOTS of hits, but from who and how do they find it? Are they potential leads? Gallivanting on our web site without leaving a trace behind? The idea has un-nerved some of us.
So we’ve tried several different programs to convert those visitors to live leads.
Hubspot was first. I liked it, but didn’t completely understand the value. We already track our analytics through Google, retweets and mentions are easy to find. I couldn’t grasp why we should spend $9000 a year on a tool that aggregates what I already do for free. Sure, it will save us time, but not $9k of time.
The real value of Hubspot is in it’s landing page builder. So what if people are looking at your blog, you need them to fill out a form. My Hubspot consultant didn’t concentrate on this feature, and that’s where she lost the sale. I know how amazing landing pages can be. Offer a free white paper and watch the names filter in. Then nurture that lead and hope it converts.
LeadLander was next. It’s a neat tool, but incomplete. LeadLander tracks visitors IP address when they’re on your site and creates a list of those addresses. They’re names of companies, not people. Neat, but then what? It’s a HUGE tease to see a company come back again and again and not convert them. That’s where landing pages come in. You need conversion tools that are tempting and easy to use.
Lead Lander is over $1000 per year. Not bad, but I’d rather get forms filled out than see who’s playing on my site. Plus, Hubspot tracks companies that visit your site anyway.
Is $9000 worth it? What kind of returns can you expect if executed correctly?
Hubspot founder Dharmesh Shah related outbound marketing to killing kittens at our Accelerator event last month. We don’t like doing it, but it’s necessary sometimes. Depending on your business, you may be able to use inbound marketing so much that you’re running an animal shelter. Others aren’t so lucky.
BrainSell still finds outbound marketing valuable. It’s a way to engage customers who aren’t buzzing on social media sites all day. With the right pitch and implementation, outbound marketing can work.
A method we favor is still email marketing. However, you have to be careful! Getting blacklisted is easier than you think. Using an automated email program can build consistency, leads and follow-through. You can also integrate these programs into CRM systems so the correspondence doesn’t get lost.
Dharmesh Shah wowed an audience of 100 at BrainSell and SugarCRM’s Social Media and CRM event last Tuesday outside of Boston.
BrainSell’s recorded the entire event and the frist two installments of Dharmesh’s talk are ready for consumption. Check our YouTube channel, BrainsellTechnology, for more posts. Thanks again to all of our wonderful speakers!
Here at BrainSell, we’re pretty pumped about our upcoming SugarCRM Accelerator eventon March 23. We chose the Hilton Boston/Woburn for the location, facility and indoor pool.
Well ok, the pool isn’t that important, but it’s gorgeous! The event starts at 8:30 am, so we can all avoid traffic, and have a networking breakfast before Dharmesh Shah of Hubspot gives the keynote at 9:15 am. Don’t forget to bring your copy of Inbound Marketing! Dharmesh will be signing copies when the event is over at noon.
After seeing this Vegas-Style indoor pool/cabana thing, we’re thinking of spending the night!