Social media is a power tool – most businesses have recognized the worth of jumping on the facebook/pinterest/twitter bandwagon and are reaping the results… but it shouldn’t take up more than 15 minutes of your day!
We at BrainSell have a system down to ensure we aren’t spending too much of our time on social media posting in a day – there are so many great and FREE tools out there to help you automate your social interactions, you’d be crazy not to take advantage of them. We have helped lots of our customers manage their inbound marketing/social presence and we thought it was about time we shared our process with the wider public.
BrainSell uses a few great social media monitoring tools to help us out on a daily basis.
The first, and arguably our favorite is bufferapp - it let’s us post on Facebook/LinkedIn/Twitter all at once, and they just added a new Google+ capability, which rocks. Buffer is really easy to use and really powerful, it lets us post from all our social media accounts at the same time on any webpage. But the really great functionality is that you can ‘load’ your buffer app in the morning (say over your morning coffee?) with posts you want to go out throughout the day on your social media platforms and you’re done! You can customize the times you would like the posts to go out and relax, knowing you’ve taken care of your postings in the morning. BufferApp really lets you become a thought leader, and frees up lots of time for other things. Throughout the day you can post interesting blogs or articles you come across – with their ‘share now’ button, or you can load into the BufferApp to share later.
BufferApp is free and easy to get started with – once you activate the app on your internet browser you will see the BufferApp icon in the top right hand corner, it looks like this:
Don’t take our word for it though, try it out yourself by visiting BufferApp.com
Our second favorite social media monitoring tool is TweetDeck or HooteSuite (they’re so similar it’s hard to choose). Both of these work in same way towards the same goal – the only difference being HooteSuite has a few more bells and whistles.
Both TweetDeck and HooteSuite allow you to set up all your social media accounts in one place and set alerts on different keywords, hashtags and handles. This is a great way to stay connected with your customer base and be alerted of conversations in real time that mention you, your company or a keyword/issue of interest. For example – we are alerted when anyone mentions us @Brainsell because we have set up an alert through TweetDeck – here’s a screenshot:
As you can see from above we can literally track everyone that mentions us – and use that to react and engage with our customer base, prospects and vendors. We like to stay on top of social media – but we don’t like it to monopolize all our time!