Brainsell.com Privacy Statement  |  Site Map  |  Blog

Contact Us

1-978-887-3870

 


April 6, 2010 [ 2 Comments ]

Is Email Marketing a Thing of the Past?

Posted by: Sonja Fridell
Tags: , ,

Hubspot founder Dharmesh Shah related outbound marketing to killing kittens at our Accelerator event last month. We don’t like doing it, but it’s necessary sometimes. Depending on your business, you may be able to use inbound marketing so much that you’re running an animal shelter. Others aren’t so lucky.

BrainSell still finds outbound marketing valuable. It’s a way to engage customers who aren’t buzzing on social media sites all day. With the right pitch and implementation, outbound marketing can work.

A method we favor is still email marketing. However, you have to be careful! Getting blacklisted is easier than you think. Using an automated email program can build consistency, leads and follow-through. You can also integrate these programs into CRM systems so the correspondence doesn’t get lost.

March 18, 2010 [ 0 Comments ]

$100 in Twitter to Produce 300 Sign-Ups

Posted by: Sonja Fridell
Tags: , , , , , ,

The countdown is on – 5 days until our big social media event at the Woburn Hilton. Close to 200 people are signed up already and we’re setting our goals high. 300 sign ups! Almost all of the sign ups have come from social media. Facebook, LinkedIn and Twitter.

We needed to step things up in the final sprint. So one of our fine colleagues from SugarCRM, @mjayliebs, suggested running a Twitter contest. After a little research, I found that short and easy is the best way to get traction with a contest.

Social Signal has a great post about 14 tips for Twitter contests. I took their advice and ran with it.

@brainsell hyped about http://bit.ly/brainsellevent and giving away $100 in GC today! RT this to be eligible to win 1 of 4 $25 GCs

That’s it! Re-tweet our message about re-tweeting and you can win one of 4 $25 gift cards. To where? Who cares! It only takes one click for a chance at free money, I’m down. Are you? Starbucks anyone?

I’ll let you know how it works out.

March 14, 2010 [ 0 Comments ]

If the pizza man can, you can too!

It was a cold rainy day when I went to my favorite cigar shop (my occasional vice) and got to chatting with another patron enjoying a rainy day cigar. Just so happens this fellow owned a few Domino’s pizza franchises.  We got to talking about business and technology.  He was quite enthused with a technology that allowed him to take time to relax outside of his demanding business.

I never really thought about the issues “the pizza man” faced in order to make sure his locations run a peak performance.  Things like on time deliveries to clients, employees giving away too many freebies also known as theft, pizza waiting for delivery and so much more.

While we sat talking he received a few text messages that he explained we automated alerts.  For example, if there was a pattern of pizza’s waiting too long for delivery (thus a hungry and annoyed customer) he receive a text that included pertinent information like the manager on duty and average time pizza waiting to get to a driver.  Turns out that this technology is monitoring conditions in their franchise software. Any condition that exceeds store standards causes an alert in the form of a text.  As a owner of mulitple stores and managing many people, “the pizza man” was able to monitor mutiple locations all while not being onsite. The result, proactive management. Better customer service. Theft reduction. And more.

Although my clients are not retail shops typically, we have found that this type of Virtual Business Managemet to be just as important.  Take a Vice Presidnet of Sales for example and her need for alerts.  What conditions cause poor sales perfomance? Lack of lead follow up? Large deals with lack of activity?   Why wait till you receive historical reports (e.g. Proft & Loss, Sales reports, Win/Loss reports, etc). Why not monitor these conditions and receive your own alert proactively so you can re-write history.

Solutions like Vineyard Software’s KnowledgeSync provide the ability to monitor cross platform databases.  As an example KnowledgeSync can monitor your CRM database and your ERP data for conditions and send appropriate texts, emails and reports automatically.  For small and mid sized business who work hard to keep costs down yet need very proactive management for peak performance Virtual Business Management is a must have.   We’ve developed a number of Business Alerts for Virtual Business Management.  Many are free.  So, if the “pizza man can, so can you!”

March 10, 2010 [ 0 Comments ]

Top 3 Reasons to Eat Your Own Dog Food

That’s right, at BrainSell we’re eating our own dog food, and loving it!

This whole social media thing has got us buzzing. After we read Inbound Marketing; it was clear that our marketing methods needed to change. We planned our Accelerator event with SugarCRM around Social Media. That was step 1. We’ve been pumped about the agenda for months!

Step 2: PROMOTE

Read full article…

March 4, 2010 [ 1 Comments ]

Rule 15: How to improve Lead conversion to Sales

Posted by: Jim Ward
Tags: , ,

Rule 15 It’s all about timing!

Rule 15 is all about timing. Both sales and marketing must be on the same page when it comes to lead management. In order to effectively take advantage of Rule 15 it’s likely that your organization will need the support of technology (CRM & Alert Messaging, or BAM as Gartner calls it, would be a start).

Here’s the basis of Rule 15. Use it and leads will convert to sales on an increasing basis. Marketing efforts will be rewarded and sales people will find greater value in leads provided by marketing.

Rule 15 – it seems so simple, yet it’s so powerful!

Concept: Call all leads within 15 minutes of receipt.  That means that Marketing needs to identify work flow processes to make sure the lead is delivered to sales within 15 minutes and Sales needs to be ready to make the follow up within 15 minutes.

Four Supporting  Pillars of Rule 15: The point in which a lead has its highest value is the point in which the prospect raises her hand and says, “I’m interested”. Every minute that passes after that, starts lead depreciation.

Why 15 minutes?

Read full article…

« Newer Posts
Subscribe

Most Popular Posts


Social Media