It’s almost the New Year! We thought we’d ring in our New Year by letting all our new and exiting Sage 100 users what’s new in Sage 100 2014. We are hosting a free webinar Wednesday, January 8th at 1:30pm EST to go over the highlights of what new features and functionality come in Sage 100 in 2014. To join us for this free webinar, click on the button below.
What’s New In Sage 100 2014?
An Autocomplete feature has been added for customer number, vendor number, and item code entry fields. You can now locate records by entering the customer name, vendor name, or item description in the respective field. As you type, a list of records matching your entry appears, and you can select a record from the list. For example, if you have vendors named Alphabet International, Autosupply Service, and American Accessories, when you type “a” in the vendor number field, all three vendors will appear in an alphabetized list, and you can select the one that you want. You can still select records by entering the customer number, vendor number, and item code.
Custom reports now provide the ability to allow a user to keep the custom report window open after print or preview. This allows users to save time when printing or previewing numerous custom reports.
New Mobile Apps – Mobile Billing, Service and Sales
The Sage Data Cloud allows your company to tie your on-premises Sage 100 ERP system to the cloud, allowing you take advantage of new solutions and integrations to help your business improve customer service, increase sales, and make better business decisions. New cloud, mobile, and connected services will quickly and easily connect to your system through the Sage Data Cloud, included in business care with a free connector and unlimited data storage. You’ll be prepared for the future with the Sage Data Cloud and cloud, mobile, and connected services from Sage.
Sage Billing and Payment is an ideal solution for any company that sends out invoices to receive payments. This affordable, quick to implement, cloud-based solution can help companies:
Improve customer service.
Reduce Days Sales Outstanding (DSO).
Reduce invoicing expense.
Reduce invoicing time.
Reduce redundant data entry.
Sage Billing and Payment makes the tedious invoicing and reconciliation process easier thanks to the ability to electronically send bills and receive payments. When a customer receives an invoice, he is able to click to pay the invoice, automatically entering the cash receipt into his batch. It helps companies gain critical visibility into receivables thanks to real-time invoice stats like sent, opened, and paid—all of which help ensure companies stay on top of outstanding customer balances. And with invoice data dynamically transmitted to their Sage ERP Accounts Receivable module, manual data import/export is eliminated.
Sage Mobile Sales provides sales reps and managers with the ability to take an order, collect
payment, and enter it directly into the ERP anytime and anywhere through an iPad. Sage
Mobile Sales is a solution for companies that are looking to:
Increase revenue—close bigger deals per field salesperson.
Get paid faster—process orders and collect payment onsite.
Get anytime, anywhere access to customer purchase history and inventory
Present their entire product portfolio to customers on an iPad using a smart online
catalog and eliminate the need for printed catalog.
Build a quote while with a customer, email it, or convert it to an order.
Confidently commit to fulfilling orders with real-time visibility into product availability.
Streamline order processing—eliminate the error-prone multiple steps required when
taking orders in the field on paper and later having to enter them into an ERP.Sage Mobile Sales enables sales reps to intelligently take customer orders and enter them directly into the ERP system anytime, anywhere. The tablet app increases sales revenue by providing the rep with all of the information needed to close a customer sale, including customer order history, available stock, and an online catalog, while reducing the need for the use of paper order forms and double entry.
Sage 100 2014 has tons of new features and functionality, all in all it is a more agile and modern solution with the new mobile functions and modern user interface. To see a free demo of all the new features join us on Wednesday, January 8th at 1:30pm EST. To join us for this free webinar, register here
BrainSell has been selected as a member of the annual Bob Scott’s VAR Stars for 2013 list, a group of 100 organizations honored for their accomplishments in the field of midmarket financial software.
So… what IS a VAR Star?
Members of the VAR Stars are selected based on factors such growth, industry leadership and recognition, and innovation. Selection is not based on revenue and those firms chosen represent a wide range of size and many different software publishers of accounting software. BrainSell has been selected for the award for the past four years and we are so honored to be chosen again.
And who is Bob Scott anyway???
Bob Scott has been informing and entertaining the mid-market financial software community via his email newsletters for 14 years. He has published this information via the “Bob Scott’s Insights” newsletter and website since 2009. He has covered this market for 21 years through print and electronic publications, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through 2009. He has covered the traditional tax and accounting profession during the same time and has continued to address that market as executive editor of the Progressive Accountant since 2009.
Jim Ward, the CEO and founder of BrainSell had this to say of being a VAR Star for the fourth year in a row: “We’re excited to have made the VAR Start list for 2013. Our revenue is up 42% year over year and I attribute that to hard work and an aggressive acquisition strategy. We have great technology partners and an amazing staff that let us achieve that kind of growth.”
Here at BrainSell we are really excited to share Saleslogix’s brand new Mobile look and feel. They have jumped into 2014 with cutting edge mobile technology that end users are loving. SalesLogix Mobile brings functionality built for a modern day sales force that’s always on the go.
Their new Mobile CRM platform gives you access to all your interactions, right at your fingertips – on any wi-fi, or wireless data enabled device. Not only is Saleslogix Mobile easily accessible it is a robust solution that out performs other top tier mobile CRM apps.
Saleslogix Mobile gives rich CRM functionality to smartphones and tablets, giving the mobile workforce a strong competitive advantage to help drive productivity and increase revenue. What we love so much about the new incarnation of SalesLogix is the customizable features they have introduced, giving end users more control over their CRM than before. SalesLogix Mobile is also secure, and easy to use – it is even more intuitive than in the past.
Saleslogix Mobile features an attractive, task-oriented user interface designed to put the most relevant customer information at users’ fingertips and enable them to perform key actions quickly. The new UI looks (featured below) like a more intuitive Microsoft solution – clean and crisp but with logical step by step processes that make it very user friendly. Interaction with native device features such as mapping, dialing, and email further streamlines the mobile user experience. Saleslogix Mobile updates automatically over-the-air and the Mobile Client is available at no additional license charge for existing Saleslogix users (with compatible versions). A Mobile-only Saleslogix license option is also available at a reduced cost.
Saleslogix has also introduced a new, powerful Outlook integration to enhance visibility for users. The new Outlook Sync gives seamless access to SalesLogix contacts and library documents straight from Outlook.
Other new features in SalesLogix:
Multiple Attendees per Activity
Monitor Twitter and LinkedIn and Take Action on Key Posts
Insert sales library documents
Limited time end of the year savings – details below:
20% off LAN licenses for 10 users.
15% off LAN licenses for 5 users.
10% off Cloud licenses for 10 users.
To learn more about Saleslogix Mobile and the new 8.1 contact us directly, 978.887.3870 or by email at email@example.com.
We have been huge fans of InBOX25′s excellent email marketing tool – which is why we were thrilled when they announced their fully integrated all-in-one marketing automation platform last month! Part of why we love InBOX25 so much is because they truly embody the belief that powerful and complex technologies don’t need to be complicated to use or crazy expensive. Their tools are always intuitive and user friendly while also being innovative and effective.
We were so excited to spread the word about their new tool we signed up to do a webinar on their new marketing automation platform, and it integrates directly into SugarCRM, and even syncs in real time! InBOX can be used on its own as a stand alone marketing tool as well, but so many of our customers are CRM users that we thought we would show InBOX25 in the context of CRM as well. If you are interested in joining us, our webinar is next week: Tuesday, December 10th at 2013 at 1:30pm EST. To sign up, register here.
Marketing Automation Made Easy
What makes InBOX25 so intuitive? They seem to have mastered the UI (user interface) dilemma that many business software tools on the market today have not. InBOX25′s interface is clean and modern, with a guided process similar to HubSpot’s marketing automation tool. We have found that InBOX25′s marketing automation platform is easy to learn and doesn’t require much (if any) training. To get an idea of the clean look I have taken some screen grabs from our in-house edition for you to see below.
InBOX25 Landing Page Builder
InBOX25 Campaign Wizard
What I like most about InBOX25′s new marketing automation tool is that you don’t have to be a tech savvy wiz to master it quickly. That doesn’t mean that it’s not a powerful platform though, InBOX25 has really mastered the ‘simple but effective’ motto they were founded on. Which is great for end users looking for a powerful and affordable marketing automation tool that is easy to learn and has high adoption rates.
InBOX25 and SugarCRM
Another reason we love InBOX25 is because it is the perfect tool for our SugarCRM customers. It is the only marketing automation platform on the market that installs and deploys directly into SugarCRM, and has real time data sync ability with SymSync … which is HUGE. Most platforms have a minimum of at least 15 minutes for a data sync. InBOX25 has all the functionality of most marketing automation platforms plus the added bonus of being incredibly user friendly and definitely has the best price tag on the market, starting at only $99.00 per month!
If you want to see a free full demo of InBOX25 join us next week, Tuesday, December 10th at 1:30pm EST for our webinar and get the opportunity to ask the experts your questions. To register click the button below.
Calling all SalesLogix users! Are you looking for a way to further streamline your sales and marketing efforts? Wouldn’t it be great if there was a tool that would accelerate your revenue and improve your pipeline? There is, it’s called SalesFUSION, and it’s the only marketing automation platform on the market today that is fully embedded in SalesLogix out of the box!
Do we have your attention yet? If you want to see an in depth demo of the SalesFUSION/SalesLogix integration, join us Wednesday, December 4th 2013 at 1:30 EST for a free 45 minute webinar on the benefits of integrating SalesFUSION with SalesLogix: sign up here.
Why integrate CRM and Marketing Automation anyway?
Sales teams are notoriously motivated by money, it’s ‘in their DNA’ as our CEO would say. They want leads and lots of them. Therefore, it stands to reason that best way to motivate your sales team is to give them an increasing volume of high quality leads.We have found great success at BrainSell using a marketing automation platform that integrates directly with our CRM. Not only are our sales teams getting leads put directly into their CRM but they are also getting tasks and follow ups scheduled for them automatically. We have streamlined our business process with marketing automation to create increased visibility and collaboration between our sales and marketing departments. The proof, as my mom says, is in the pudding. Our revenue has increased by 30% (!!!) every year for three years since adopting and integrating marketing automation with our CRM. Seamless integration has led to decreased admin time which results in an increase in our ability to follow up on high quality leads fast.
So why SalesFUSION?
SalesFUSION is the only marketing automation system to fully integrate with SalesLogix on the market today, and is also the only system that is built on top of a CRM itself. This makes for an incredibly powerful and sophisticated marketing tool that can really enhance the productivity of your sales team and increase the ROI on your CRM. Join us on Wednesday, December 4th at 1:30pm EST for a free demo of the SalesFUSION and SalesLogix integration and learn how to advance more leads through your sales funnel and close deals FASTER.
If you have questions and are interested in learning more before or after the webinar, call us at 978.887.3870 x207.
Your organization has invested tens of thousands of dollars and hundreds of person-hours implementing and fine-tuning your CRM system so that your processes for sales, forecasting, and service management work like a well-oiled machine. As you sit back and admire your personal CRM masterpiece, you may suddenly find that all of the planning, all of the custom fields, and all of the highly personalized work do not solve one fundamental problem with CRM, the sales team simply doesn’t enjoy or find true value in using the CRM system. Adoption rates are low and sales personnel do the bare minimum data entry to avoid management reprimands.
CRM is a mature technology. Most professional sales people today have been using CRM for many years. So why, after all this time in the technology adoption lifecycle, are CRM systems still the stuff of data entry and administrative nightmares for a sales person? The answer is more simple than you think. Sales people are highly motivated and competitive individuals by nature and tend to gravitate towards “action-oriented” tasks. Savvy sales people are also highly resourceful and know how to leverage technology for their own self interest. Unfortunately, traditional CRM systems have, for too long, not lived up to the their true potential in helping sales people sell and advance leads through the funnel to opportunities.
How do we improve user satisfaction and adoption of CRM by your sales team? Give them what they want…leads. Leads equal opportunities and opportunities equal commission and that’s what keeps your sales team happy, motivated, and driving to close more business for the company. Fortunately, for today’s average CRM user, there is a new class of lead and demand generation solutions that are specifically designed to increase the flow of high quality leads to your CRM system. Solutions like SalesFUSION360, have built specific processes into its enterprise marketing apps that will make your sales team fall in love with CRM all over again. Below is a list of the key processes you should implement and automate to answer the sales question; “Where are the leads?”
The marketing automation systems that integrate to CRM today allow you to create a myriad of campaigns, generate web traffic, analyze web traffic data, capture leads, score and route leads, and track campaign ROI. There’s a lot more to these apps than bulk email. As such, you can easily become confused about the processes you have not implemented before, such as lead scoring.
Whether you create complex models for lead scoring based on product categories or geographies, having some form of basic lead scoring in place will ensure that, at the very least, you are classifying the value of leads as they come into your organization, as a result from your marketing campaigns. Lead scoring allows the lead gen team to group leads based on their behavior and demographics. Lead scoring models like those employed by SalesFUSION facilitate grouping of leads based on scoring ranges. Once a lead enters a group for the first time, a series of workflows can kick off. These may include enrollment in nurture campaigns, lead routing, lead alerts and more. Each action is designed to either engage sales or continue “working” the lead to proper level where sales engagement is warranted. A good lead scoring model will look at 4 types of data; Email Response; Form Response; Web Activity and Demographics. This combination of implicit and explicit data will ensure you have accurate scores.
Lead Routing – Once you establish a baseline lead scoring model, you are now ready to implement lead routing. Lead routing in SalesFUSION allows the administrator to take a variety of actions against leads. This may include sending email alerts to reps, enrolling in campaigns, routing leads to inside sales and more.
Lead Alerting – This is where the rubber meets the road in getting your sales team to fall in love with CRM all over again. When your leads hit the pre-determined threshold, you can send Outlook-based alerts to reps that show summary level information about the activity that lead to the score/grade. The alerts are delivered, based on the aforementioned points, when they are “sales ready”. The alerts have a link to open the lead in CRM so that before a sales person makes a call, he can easily view all of the marketing response, web activity and scoring information up to that point. When properly deployed and agreed upon ahead of time with sales, lead alerts can have a tremendous impact in CRM satisfaction with sales. Find me a sales person who doesn’t like to have qualified leads delivered to him on a silver platter!
Nurturing – Not all leads will convert immediately nor will they all be “ready to buy” at that moment. In SalesLogix, an administrator can create a lead status called “Nurture”. If a sales rep is speaking to a lead who indicates they are interested but not ready to buy, the rep can tag a lead with the “Nurture” status. Once tagged, the marketing system kicks in and begins to send a series of timed, nurture-styled email campaigns. This process offloads the traditional and manual way sales people used to manage tickler files to check in with leads over time.
Implementing the above processes will have very positive effect on your sales team. One of the other side effects is the collaboration that will occur between marketing and sales in order to arrive at a fully functioning lead scoring/routing solution. Collaboration between marketing and sales in ANY capacity is a good thing and will only improve your CRM system. The marketing automation systems available to CRM users today are so much more than integrated email marketing. They are platforms that support lead to sales models and add value to the CRM system through better measurement of lead flow by increasing the adoption and satisfaction of the most important user community for CRM, the sales team.
Join BrainSell and SalesFUSION, Wednesday, December 4th at 1:30pm EST for a free webinar on “How To Make SalesLogix A Marketing Machine”, to sign up click the button below.
Calling all ACT! users! Swiftpage – the company that recently acquired ACT! is having a limited time special right now on Act! v16 Premium and Pro, new and upgrade licenses! This special expires on November 15th.
The special price for Act! v16 premium is $412.49 new and $269.96 for an upgrade license. Which means there is an average savings of about $50.00 per license in this promotional pricing. It is important to note: you must have ACT! 2012 ( v14) or newer to qualify for upgrade pricing.
Act! 2016 Pro, designed for smaller work-groups with a maximum of 10 active users allowed, has similar savings built into the promotional pricing: $202.49 for new and $149.96. The same version restrictions apply as far as qualifying for upgrade pricing.
If you are interested in a quote feel free to contact us: firstname.lastname@example.org or by phone, 978.887.3870 x207. Orders must be placed prior to close of business 11/15/2013 to get this promotional pricing.
Salesforce.com is indisputably the largest name in the CRM world. How do we know they’re the biggest? They are the only CRM solution that has commercials during the super bowl! No, but in all seriousness Salesforce.com has been the established big player in Cloud CRM for a while now – but SugarCRM has been hot on their heels since around 2008.
We are always getting asked what really sets these two apart – besides the obvious, which is price (Salesforce Enterprise is $1,500 per user per year while the comparable SugarCRM pro is only $420 per user per year). In fact, we get asked so much about the differences between these two solutions we are hosting a free LIVE shootout between them at 9:30am on Oct. 30th at the Burlington Hilton Garden Inn, you can get your free tickets here.
In addition to hosting a live event we have also compiled a spreadsheet comparing all editions of both Salesforce.com and SugarCRM by category and subcategory. So you can see how any/all editions of SugarCRM compare to any/all editions of Salesforce.com (download whitepaper here). Here are a few screenshots to give you an idea:
Let’s start by looking at what they have in common – more than you than you might think. Both Salesforce and SugarCRM are pioneers in the CRM movement. They both challenge the Bill Gates Microsoft archetype and ascribe to the clean aesthetic of Steve Jobs’ Apple. Both were created in California. Salesforce is based in San Francisco and SugarCRM comes from Cupertino, California in the Santa Clara Valley – also the home of Apple Inc.
Now for the differences…
Editions and Pricing
Salesforce.com comes in five different editions, ranging in price from $24 per user per year to $3,000 per user per year. While all of the editions are – in their most basic forms – the same product, there are certain features and functions that are enabled or disabled, depending on the edition purchased. Without a doubt, Salesforce.com’s most popular edition is their Enterprise Edition. With a price point of$1,500 per user per year, it is their middle of the line solution. In comparison their second most popular instance the Professional Edition, is priced at $780 per user per year.
SugarCRM has four different editions of their commercial product: Professional, Corporate, Enterprise, and Ultimate. They have a free open-source solution titled Community.
Sugar’s cheapest instance is Sugar Professional, with a price point of $360 per user per year. From there Sugar prices rise slowly – but at their most expensive, Sugar is still only half of the most expensive instance of Salesforce.com. Sugar Corporate costs $540 per user per year while Sugar Enterprise is priced at $720 per user per year and Sugar Ultimate costs $1200 per user per year.
Sugar licensing prices are constant no matter which of the four hosting options you choose. It should be said though that some hosting options, mean additional costs.
To read our full comparison of all functionality of these two CRM systems – please download our free white paper: Salesforce vs SugarCRM.
BrainSell is hosting this Salesforce vs SugarCRM shootout comparison so that attendees can see which software is right for them. The Boston CRM event is designed to be an unbiased presentation of both CRM solutions. Ric Palmer, BrainSell’s Salesforce.com Practice Manager and Kevin Cook, BrainSell’s SugarCRM Practice Manager will be going head to head showing a day in the life of an end user in both CRMs on dueling screens. Attendees will have the chance to ask question of the presenters the whole time – to really get a comprehensive understanding of what exactly both CRMs have to offer.
After the main presentation there will be round-table discussions led by industry experts, and attendees will have the choices of which to participate in. Topics will include: Cloud ERP, Quickbooks and CRM integrations, Marketing Automation, CRM and Microsoft Outlook integrations and lead mining.
So what exactly is Social Media Marketing? I think it can be hard to nail down what people mean when they wave around that term sometimes, so here’s a quick definition:
‘Social Media Marketing’ (when done well) generates publicity using online social media outlets such as community websites, social networking groups, blogs, and sites like Facebook, YouTube, LinkedIn, Pinterest, Instagram, StumbleUpon, Flickr, Google+ and YouTube. It’s a way to position yourself or your brand/company/site etc. as a thought leader in your industry. As a wise woman once told me ‘no one knows how big or small you are on the internet’, social media is a great way to create your image on the internet regardless of your size.
Social Media Marketing is a really valuable way to generate increased website traffic and backlinks to your site in a timely and cost-efficient manner. In turn, working with social media also produces better organic search results (improved SEO) for your company, and helps with your company’s branding strategy in managing your online reputation and spreading your image, products and services to a much wider audience.
BrainSell Technologies has seen such huge growth and success with our own social media marketing that we created an arm of the business dedicated to helping our customers succeed with social media as well. We have grown 30% every year for 4 years since adopting ‘inbound marketing’ and no longer use pay-per-click or any paid advertising. We generate our own organic leads and generate revenue based on our own social media efforts.
If you are interested in finding out more about how BrainSell can help your business capitalize on the benefits of the internet and all those social media platforms you probably love to hate (if you’re not a company completely run by tweens and 20 somethings, which we assume you’re not) please drop us a line and we will gladly help you create campaigns customized to your industry, target audience and specific goals.
We have a talented team of young professionals whose talents and passions have aligned and made them social media marketing specialists/gurus/experts/heroes at BrainSell Technologies and are here to help you:
Leverage social networking sites such as: Twitter, Facebook, Instagram, Pinterest, Tumblr and LinkedIn to interact with potential customers and targeted online communities.
Identify relevant social networking sites, create corporate social networking profiles, and manage your social networking presence.
Boost your website traffic and gain online publicity with social bookmarking tools.
Create and manage your business blog to reach a wide customer base and increase your search engine visibility.
Manage your marketing automation platform to create nurture/drip campaigns to effectively grow your customer base.
And sooo much more.
BrainSell has established a great Social Media Marketing service to run seamlessly to establish, build, and maintain your online presence while giving you the freedom and ability to focus on managing your business.
If you are interested in finding out more click the following link to get more information about BrainSell’s Social Media Marketing Services.
Pricing is available here. To speak with someone directly, contact Stewart Sylvester at 978.887.3870 x207 or by email at email@example.com.
Below is an infographic we built on inbound marketing…