SalesLogix homescreen on the iPad

Apple has inspired a lot of people lately. Their much hyped release of the iPad has made many people rethink the way they do business. One of those people is Mike Ladd, President & CEO of Euchner-USA.

SalesLogix account details on the iPad

Euchner makes safety switches and automation systems for a variety of industries. Ladd’s salespeople are constantly traveling, so entering notes in a CRM system is imperative to track all of those on site visits. Ladd understands the value of CRM, and he has been disappointed with user adoption. He hopes to change all of that with SalesLogix Web on the iPad.

“There is a tremendous amount of good information in SalesLogix,” said Ladd. However, Euchner has been using SalesLogix LAN version. His salespeople are less inclined to use CRM on the road since SalesLogix can only be accessed through a cumbersome laptop.

“Their notes aren’t good because they save them up for the end of the week,” said Ladd. “They take notes on the back of a business card and then try to replicate them in SalesLogix. A lot gets left out.”

Those days will soon be over. SalesLogix has a few different deployment options now; SAAS, Web and LAN. Euchner is deploying SalesLogix Web in a few weeks. Their LAN instance will now be accessible through a unique URL.

Ladd has had an iPad for a while now and he’s convinced that SalesLogix on the iPad will encourage his sales team to take notes when they’re on site. Ladd expects SalesLogix on the iPad will generate better reporting, streamline the sales process better and save a tremendous amount of time.

“The value of SalesLogix is built for this,” said Ladd about the iPad. “My sales people can look at history notes in SalesLogix and they’ll be better prepared. The iPad is fun to use, and if it’s fun, people will use it more.”