Sitting at the airport in Denver, Colorado, I’m reflecting on my week at Sage’s annual conference for business partners, Sage Insights. I remember when we first became acquainted with Sage in 2001. At that time we were a SalesLogix reseller and the company that owned SalesLogix (Interact Commerce) sold to Sage (know at that time as Best Software due to naming trademark issues in North America).

My first impressions of Sage were that we had finally found a vendor focused on the business partner and helping our company deliver great products and teaching us how to be the best service vendors. Over the years, there have been various leadership changes that had taken the blush off the rose a bit. Don’t get the wrong impression, it’s been my personal opinion, that Sage still provided business partners like us the best partner programs in the software industry, bar none.

Today, while awaiting my flight, I’m feeling like I did back in 2001. Excited, refreshed and confident. This new Sage under its current leadership has invigorated this company in North America. There’s a commitment to its product lines, and now heavily focused in the customer experience. Something I’ve personally taken so seriously that I truly believe that one can no longer create customer satisfaction. Satisfaction simply isn’t enough. One must create customer delight!

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