How to Buy CRM 101

Purchasing and implimenting a CRM system can be a daunting task. Sometimes you can buy directly from the software vendor and other times you can buy through a Value Added Reseller (VAR). BrainSell President Jim Ward addressed the topic of who to buy from as a guest blogger on the Sales Opperation Blog this week.

Jim focused on the pros and cons of buying direct and buying from a VAR. Here are some of his points in short… to read the entire post, visit Marci Reynolds’ Sales Opperation Blog.

Definitions:

Direct Sales: A direct sales model for a CRM software vendor means the vendor employs their own sales force and you do business directly with the vendor.

Value Added Reseller (VAR): When buying through a VAR you’re buying through a company certified to resell the vendor’s software. VARs offer additional services such as training, development, consulting and implementation  to add “value” (the “V” in VAR) to the sale.

Read full article…