Ross Jones, VP of Sales Engineering at BrainSell, lectured at Harvard University’s Extension School of Management last month. Jones has been feature as a guest lecturer for three years at Harvard.

Jones’ lecture, The Need for CRM, is part of the graduate course, MGMT 6060 Customer Relationship Management. The course, led by Paul Olean, teaches how to develop a successful customer relationship management (CRM) program.

Jones’ two hour presentation addressed why CRM is needed in business, the benefits and implementation tactics. Jones also discussed why social media is now an invaluable facet of CRM.    

“Social media can no longer be ignored,” said Jones. “Using social media as a means of inbound marketing is a very cost-effective way of increasing sales. CRM can handle all the extra data that is a product of social media. It’s a win-win.”

Jones has been a VP with BrainSell for eight years and is an expert on CRM implementation and service. 

For more information on Harvard University’s graduate management program, visit the extension Website.

Leave a comment