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May 21, 2010 [ 0 Comments ]

The Customer Experience: JetBlue Flight Attendants Made the Difference

Posted by: Jim Ward
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If you’re a frequent flyer like me, air travel has become a drag. Cramped seats, bag charges, getting through security, stress and then the infamous meal plan. Right, no meal plan. Well ok, maybe nuts and crackers if you’re lucky. Or if you’re real lucky you get to buy a meal, if they don’t run out before they reach the 12th row.  It’s an understatement to say that air travel just isn’t fun anymore.

I’ve held fast to that unfavorable impression of air travel, until yesterday. Thanks to two Jet Blue flight attendants, my seemingly ordinary Denver to Boston flight was pleasurable and fun. Yes, fun. 

In typical fashion I joked with the flight attendents as to what time my steak would be served. What happened next was fantastic. During the flight instructions that we all listen to so attentively, one of the attendants that will remain anonymous (Suzanne) mentioned that there would be no steaks served on this flight Mr. Ward.  That got a chuckle out of me.

Then as the typical snacks were being offered, I was presented with a special serving.

My Airplane Dinner

A beautiful white paper towel as my table cloth, plastic flatware, followed by pictures of a rare steak, desert and of course my cold roasted nuts (they were real).  Yes, it made me feel special and I laughed as did all the passengers around me!

So, you think you’re selling a commodity?  What can you do that makes you different. People make the difference in a world filled with same old, same old. Thanks JetBlue for the customer experience!

Suzanne and Gina

 And thank you Gina and Suzanne!

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