Inbound Marketing: A non-traditional way to marketing to prospects through providing valuable content and thus becoming a trusted advisor.
We transformed our business two years ago with Inbound Marketing and we want to spread the love! There is an entire conference on Inbound Marketing now, and if you’re into it as much as we are, you should go.
BrainSell was at the Inbound Marketing summit last fall in Boston, and we loved it so much that we’re doing IMS this February in the Big Apple too!
This year, they’ve done things a little differently. The conference will be broken out into topics, Inbound Marketing, Mobile Content, Content Automation, and Convergence.
Speakers include Chris Brogan, Laura Fitton, Tim Hayden and more. The Pulse Network puts on the show, and this year, they invited us into their studio to shoot some video on BrainSell’s obsession with Inbound Marketing. Check out the videos below.
Today, BrainSell and InsideView ran a webinar, Leveraging Social Media in SugarCRM. Nirav Bisarya, Channel Development Manager at InsideView, started off with a great overview of why sales people should leverage social data in their sales process. Social tools in SugarCRM were also demonstrated.
On Thursday, November 17, BrainSell will be hosting a webinar on importing and exporting in SugarCRM.
There have been some really nice developments in the new release of Sugar, v6.3, including changes to the import/export feature. We’ll go over that in the 45 minute webinar.
Also, basics and best practices on importing and exporting will be covered.
One of the nifty enhancements to Sugar’s import feature is duplication checking. All of the duplicate imports are parsed out and you can decide what to do with them. LOVE this (See pic below)
We just returned from the IBM Innovation center in Waltham, MA. Wow, cool place and a great day.
The topic, The Social Business Roadshow. Sponsored by SugarCRM, BrainSell, and of course, IBM. The purpose of the event was to analyze how social media is changing business. I know, sounds like a well-worn topic, but it turned out to be very productive.
Clint Oram, Sugar co-founder, took the stage next, going over the new rules of Social CRM. He spoke twice and went over tight integrations that Sugar will be releasing, such as a SYNC with LinkedIn contacts. Nice.
Chris Crummey, IBM’s Manager of Collaboration and a Lead Evangelist (his actual title is too long to type out), was a fantastic speaker. Tons of great one liners.
Email – the most selfish, overused tool I’ve ever seen. we need to be nimble! @ccrummey
Email is the idontcarechain. Social media is engaging #ibmsocialbiz
He also made THE case for twitter. Boston College doesn’t give students email addresses anymore, they have students use TWITTER! These students will be coming into the work force soon and will want to communicate with social tools. IBM has some cool solutions to help with that. Lotus Live, pared with IBM Connections, lets companies make their own Facebook-like place for people to collaborate on EVERYTHING. I’m into it.
Think about it, when a person leaves a company, their email is gone. All of the collaboration is GONE.
Now imagine everything that you email is up on Lotus. Documents, message boards, everything. You live on, your work lives on, and everyone can profit from it. I like it!
Are you struggling with finding a suitable replacement for FRx or F9? Is reporting from MAS or Accpac painful, slow and ugly?
Why not use what every company already utilizes today – EXCEL
Join us for a one hour webinar on a BrainSell endorsed solution, BizNet.
Online – FreeWhen: Tuesday, November 1, 2011, 2-3 pm EST
Where: Online
Presenter: Denise Hutchison, BizNet Software
BizNet’s Excel Business Information Suite is the next generation reporting solution and was designed with the assistance of FRx professionals. BizNet’s Reporting solution is pre-built for Mas90/200/500 and Accpac.
BizNet:
• 100% Excel
• Fills Top 10 FRx Feature Gaps
• Real Time Reporting & Business Intelligence
• Drill to transaction detail
• Drag and Drop Report Creation
• Pre-built Connections, Content & Analysis
• Utilize Single Excel Template for Multiple Report Distribution
• Fully Deployed in Less Than a Day
• No additional Hardware
Come learn from IBM, SugarCRM, BrainSell and peers in the Social CRM space about how to make your business a Social Business—capture customer data, engage in customer conversations and supercharge your internal processes through the use of Social CRM and a portfolio of Cloud-based services.
When: Tuesday, October 25, 2011 8:30 am – noon
Where: IBM Office - 404 Wyman Street, North Entrance, Waltham, MA 02454
Attend and you’ll get: a free breakfast and a chance to win an Apple iPad!
Attendees will:
Discover the Social Media Channels your customers are using
Engage with customers in meaningful ways
Capture customer data from Social Media in CRM
Drive revenue and build brand reputation
See how you can use Sugar and IBM in the “A day in the Life of Sugar” demo
Learn how you can collaborate in the Cloud, and deliver scalable, security-rich e-mail, web conferencing, and collaboration solutions
These events are happening around the country, there could be one in your neck of the woods too. Check it out!
SugarCRM plays very nicely with Microsoft Outlook. Actually, there’s a Sugar plugin for Outlook. We’ll show you how to install the plugin, configure it and how to use it. After, you’ll be able to send emails from Outlook and have them logged in Sugar as a history item under the right account – automatically!
New to Sugar? Or would you like to go over the basics one more time? Join us for a 45 minute webinar on customizing Sugar this Wednesday, September 21 at 1 pm EST.
We’ll review the most important, simple customizations that you can do to make your system YOURS.
Follow us on Facebook
Join us on Linkedln