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February 1, 2012 [ 0 Comments ]

What is Inbound Marketing? And Why Does It Deserve its Own Conference? (video)

Posted by: Sonja Fridell

Inbound Marketing: A non-traditional way to marketing to prospects through providing valuable content and thus becoming a trusted advisor. 

We transformed our business two years ago with Inbound Marketing and we want to spread the love! There is an entire conference on Inbound Marketing now, and if you’re into it as much as we are, you should go.

BrainSell was at the Inbound Marketing summit last fall in Boston, and we loved it so much that we’re doing IMS this February in the Big Apple too!

This year, they’ve done things a little differently. The conference will be broken out into topics, Inbound Marketing, Mobile Content, Content Automation, and Convergence.

Speakers include Chris Brogan, Laura Fitton, Tim Hayden and more. The Pulse Network puts on the show, and this year, they invited us into their studio to shoot some video on BrainSell’s obsession with Inbound Marketing. Check out the videos below.

Inbound Marketing

 

 

 

Come join us in NYC!

What: Inbound Marketing Summit NYC

When: February 28 – 29

Where: 404 NYC

Register

Agenda

 

April 14, 2011 [ 0 Comments ]

Sugar Ramps Up Social CRM Integration

Posted by: Kellie Pitt
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SugarCRM announced it has extended the capabilities of its mobile apps, deepened its relationship with IBM, and acquired iExtensions CRM.

SugarCRM has extended the capabilities of its social customer relationship management (CRM) software through new integration with applications from a bevy of industry heavyweights — including expansion of the company’s partnership with IBM, as well as SugarCRM’s acquisition of iExtensions CRM from iEnterprises, adding BlackBerry and Droid Mobile applications to its list of offerings. The announcements were made during the annual SugarCon conference last week.

President and CEO Jim Ward was interviewed about Sugar’s newest developments.

BrainSell was given the MVP and 2x 2010 awards at SugarCon 2011, for going above and beyond Sugar’s expectations and more than doubling their business in 2010. Read about it here.

To know more about Sugar’s latest developments and read the entire interview with Jim Ward, click here!

December 17, 2010 [ 0 Comments ]

BrainSell News Discusses SugarCRM Collaboration Feature

Posted by: Jim Ward
Tags:

SugarCRM versus Salesforce.com.  Again it’s the fast that eat the slow not the big that eat the small.  SugarCRM provides a chatter-styled feature before any other CRM vendor has a chance to react to Salesforce.com’s Chatter.

Jim and Sonja from BrainSell News discuss.

November 10, 2010 [ 0 Comments ]

3 Reasons Why Accepting Credit Cards Makes Business Sense

Posted by: Jim Ward
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sage paymentsPersonally I put off accepting credit cards for years. Then incrementally I tried Pay Pal and Google invoice for those rare occasions that clients insisted on paying by credit card.  Pay Pal and Google invoice, while helpful, didn’t provide the credibility for our business; as we’d experience problems with no one to call. So here’s what we’ve found since adding Sage Payment solutions with their virtual terminal.

1. We’ve lowered our days to collect; as many prefer to pay via credit card (reward points).

2. Sales have increased (allowing non bank financing for our products and services).

3. We’ve reduced our exposure to bad debt. A credit card on file for those accounts who might not have enough credit terms with your company allows the sale to move forward without risk.

Yes, accepting credit cards cost around 3% off your top line, however if your margins are really tight, add a credit card processing fee.  You’ll be surprised how many people understand and accept the fee in order to use their credit card.

We’ve only been accepting credit cards with a true merchant account since the July.  The volume of sales through the credit have been astounding.

August 19, 2010 [ 0 Comments ]

Superhero Jimmie BrainSell Discovers ERP & CRM Success

Posted by: Sonja Fridell
Tags:

business cartoon, jimmie brainsell

Jimmie BrainSell is at it again. You can’t stop him from creating business success with CRM, ERP and dangerous liquids.

July 22, 2010 [ 0 Comments ]

Jimmie BrainSell Brings CRM to the Pearly Gates

Posted by: Sonja Fridell
Tags: ,

CRM Cartoon

June 30, 2010 [ 2 Comments ]

Jimmie BrainSell – CRM Superhero

Posted by: Sonja Fridell
Tags: , ,

World, meet Jimmie BrainSell. A superhero taking on business pains from around the world. Sales people all over the world are restricted by sub-par technology and less than ideal operations. Have no fear… Jimmie BrainSell is here!

CRM cartoon

May 21, 2010 [ 0 Comments ]

The Customer Experience: JetBlue Flight Attendants Made the Difference

Posted by: Jim Ward
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If you’re a frequent flyer like me, air travel has become a drag. Cramped seats, bag charges, getting through security, stress and then the infamous meal plan. Right, no meal plan. Well ok, maybe nuts and crackers if you’re lucky. Or if you’re real lucky you get to buy a meal, if they don’t run out before they reach the 12th row.  It’s an understatement to say that air travel just isn’t fun anymore.

I’ve held fast to that unfavorable impression of air travel, until yesterday. Thanks to two Jet Blue flight attendants, my seemingly ordinary Denver to Boston flight was pleasurable and fun. Yes, fun. 

In typical fashion I joked with the flight attendents as to what time my steak would be served. What happened next was fantastic. During the flight instructions that we all listen to so attentively, one of the attendants that will remain anonymous (Suzanne) mentioned that there would be no steaks served on this flight Mr. Ward.  That got a chuckle out of me.

Then as the typical snacks were being offered, I was presented with a special serving.

My Airplane Dinner

A beautiful white paper towel as my table cloth, plastic flatware, followed by pictures of a rare steak, desert and of course my cold roasted nuts (they were real).  Yes, it made me feel special and I laughed as did all the passengers around me!

So, you think you’re selling a commodity?  What can you do that makes you different. People make the difference in a world filled with same old, same old. Thanks JetBlue for the customer experience!

Suzanne and Gina

 And thank you Gina and Suzanne!

May 18, 2010 [ 0 Comments ]

Puppy takes over BrainSell Presidency… for a day

Posted by: Sonja Fridell
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Dolby the Rat Terrier at BrainSell

Dolby the Rat Terrier was so pleased with the office that he decided to become BrainSell's interim president.

Industry conventions can make offices desolate places for 2 or 3 days. With members of the BrainSell team out at Sage Insights in Denver, Colorado, things have been pretty quiet in the Massachusetts office. Nothing spices things up like a visit from a family pet.

What do you do to keep things interesting when most of the staff is out?

May 11, 2010 [ 0 Comments ]

How to Buy CRM 101

Posted by: Sonja Fridell
Tags: , , , , ,

CRM buyers guidePurchasing and implimenting a CRM system can be a daunting task. Sometimes you can buy directly from the software vendor and other times you can buy through a Value Added Reseller (VAR). BrainSell President Jim Ward addressed the topic of who to buy from as a guest blogger on the Sales Opperation Blog this week.

Jim focused on the pros and cons of buying direct and buying from a VAR. Here are some of his points in short… to read the entire post, visit Marci Reynolds’ Sales Opperation Blog.

Definitions:

Direct Sales: A direct sales model for a CRM software vendor means the vendor employs their own sales force and you do business directly with the vendor.

Value Added Reseller (VAR): When buying through a VAR you’re buying through a company certified to resell the vendor’s software. VARs offer additional services such as training, development, consulting and implementation  to add “value” (the “V” in VAR) to the sale.

Read full article…

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