Is Email Marketing a Thing of the Past?

Hubspot founder Dharmesh Shah related outbound marketing to killing kittens at our Accelerator event last month. We don’t like doing it, but it’s necessary sometimes. Depending on your business, you may be able to use inbound marketing so much that you’re running an animal shelter. Others aren’t so lucky.

BrainSell still finds outbound marketing valuable. It’s a way to engage customers who aren’t buzzing on social media sites all day. With the right pitch and implementation, outbound marketing can work.

A method we favor is still email marketing. However, you have to be careful! Getting blacklisted is easier than you think. Using an automated email program can build consistency, leads and follow-through. You can also integrate these programs into CRM systems so the correspondence doesn’t get lost.