Top 3 Reasons to Eat Your Own Dog Food

That’s right, at BrainSell we’re eating our own dog food, and loving it!

This whole social media thing has got us buzzing. After we read Inbound Marketing; it was clear that our marketing methods needed to change. We planned our Accelerator event with SugarCRM around Social Media. That was step 1. We’ve been pumped about the agenda for months!

Step 2: PROMOTE

Hmmm, people are not digging email marking as much. We get so much stuff every day that it’s too easy to ignore an invite to a spectacular event such as the one we were planning. We decided to Eat Our Own Dog Food. We’re educating people on Social Media Marketing and Technology… why not get people to attend the event with those same methods?

PLAN OF ATTACK: Get Viral

Press Release: First we crafted a traditional press release. In this economy, budgets are tight: we went with PRWeb and had it distributed for $80. The modest release has been getting 1500 page views on average! Not a bad start. People picked up the release and started tweeting it, retweeting and signing up.

Twitter: We posted it to our feed and employees did the same on their personal feeds. Twellow allows you to search for users in your area with interests you want to target. We followed those people and let them know about the event.

LinkedIn: We joined groups like mad and posted discussions about the event. Like Twellow, LinkedIn ads let you pick your demographic and show those people ads. We crafted attractive, concise ads on both LinkedIn and Facebook and watched the hits come in.

Step 3: Watch the sign ups come in. At a surprisingly high rate! We still sent our email invites, but the open rates weren’t healthy enough to account for large number of sign ups.

Eat up, it’s working