3 Reasons to Use Inbound Marketing for Events

BrainSell and Sugar’s CRM Acceleration event went off without a hitch yesterday. 100 people attended at the Hilton Woburn. Thanks to all for braving the rain!

We learned a few things from all of the planning and marketing.

1. Inbound marketing WORKS!

Over 75% of our registrants found out about the event through social media outlets. That would be re tweeting, messages on linkedin and facebook, and a few facebook and linkedin advertisements. People spread the word for us!

2. Social Media Sign-Ups = Qualified Attendees

Since people found out about the event through social media, they were immediately more qualified to attend. Maybe a friend retweeted it and their circle of tech savvy friends saw it. Those people sought out the content and WANT to learn. Our audience was super engaged!

3. Build Your Virtual Network

We started a Twitter hash tag for the event, #crmaccbos. Attendees tweeted live from the room! Not all people gave their twitter name during the formal registration process, so finding those people was easy with a hash tag to follow. We increased our Twitter following by a few dozen in just a few hours!

Thanks to all for attending. We’re looking forward to putting on more events like this in the future. It’s all about REMARKABLE content!