What happened to me on the way to creating this event on Social Media. Life… It’s all about timing!

Here’s our story. The agenda we’ve created happened post being asked by SugarCRM to be the host for their Accelerator Event promoting SugarCRM. Events like these are designed to introduce technology and find interested buyers .

However, I had just read “Inbound Marketing” by co author Dharmesh Shah (check him out on LinkedIn) whose company is in Cambridge (Hubspot) and has MIT educational pedigree. I suggest you too read this book. Personally, my thinking about marketing changed. Let me just say, you have to “give” to “get”. And I had an “aha” moment post reading Inbound Marketing.

Before I read this book my opinion of Social Media was at best skeptical. I wondered if skepticism was based on perspective and generation (ok my age)! I just didn’t get how Social Media could impact business sales.

For me the next step was monumental! As soon as I completed this book I hired someone (an ex journalist – not your typical marketer) to run an Inbound Marketing program.  For me, this was monumental.  To hire someone to focus ONLY on Inbound Marketing strategies? If you knew me, you’d know how conservative I am.  Let me repeat, I hired someone to work with a media that I had been so skeptical about.  And now I’m absolutely convinced you must have an Inbound Marketing program to be relevant and to effectively find new business.  Traditional interruptive marketing no longer works all by itself!

So the event… I felt so strongly about the contents of Dharmesh’s book that I took an entirely different approach suggested by SugarCRM for the event agenda. I wanted to deliver “remarkable content” to our attendees.  I wanted to “give” to “get”  (all part of Inbound Marketing concepts).

Frankly, this approach just feels right.  The content and agenda is genuine and authentic.  Those that attend the Boston event are attending the first of, what I believe, is a message that needs to travel across the US.  I wanted to create something that was worth paying for…

Even if you don’t attend our event  read “Inbound Marketing” and help your business find new opportunities in a changed marketing world. Have your own “aha” moment.

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