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March 21, 2010 [ 3 Comments ]

CRM Acceleration Event Nears

The event takes place this Tuesday, March 23rd.  This has been one of the most exciting and dynamic events I’ve ever been involved in. We’re very lucky to have great presenters who are focused on delivering “remarkable content”. From Dharmesh Shah, co-author of Inbound Marketing, Umberto Milletti, CEO of Inside View, Mitch Lieberman, VP of Strategic Solutions at SugarCRM, Martin Schneider, Director of Marketing at SugarCRM and Chip Meyers, Sales Operations Manager at Insource Performance Solutions who pulls the whole story together as Inbound Marketeer and user of technology that allows his sales staff to take advantage of qualified prospects that his Inbound Marketing efforts identify.

What’s been so remarkable is that we have 190 sign ups. Which reinforces the power of Inbound Marketing. The bulk of those who’ve signed up for the event have done so by Inbound Marketing efforts through Social media. 

In preparation for the event for those who have signed up, pick up Dharmesh’s book, Inbound Marketing.  He’ll be signing books post event.  What you’re going to find is genuine and authentic information. I fully expect attendees to walk out with information they can use.

It’s not too late to sign up though our space is now limited.

March 18, 2010 [ 0 Comments ]

$100 in Twitter to Produce 300 Sign-Ups

Posted by: Sonja Fridell
Tags: , , , , , ,

The countdown is on – 5 days until our big social media event at the Woburn Hilton. Close to 200 people are signed up already and we’re setting our goals high. 300 sign ups! Almost all of the sign ups have come from social media. Facebook, LinkedIn and Twitter.

We needed to step things up in the final sprint. So one of our fine colleagues from SugarCRM, @mjayliebs, suggested running a Twitter contest. After a little research, I found that short and easy is the best way to get traction with a contest.

Social Signal has a great post about 14 tips for Twitter contests. I took their advice and ran with it.

@brainsell hyped about http://bit.ly/brainsellevent and giving away $100 in GC today! RT this to be eligible to win 1 of 4 $25 GCs

That’s it! Re-tweet our message about re-tweeting and you can win one of 4 $25 gift cards. To where? Who cares! It only takes one click for a chance at free money, I’m down. Are you? Starbucks anyone?

I’ll let you know how it works out.

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