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June 30, 2010 [ 2 Comments ]

Jimmie BrainSell – CRM Superhero

Posted by: Sonja Fridell
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World, meet Jimmie BrainSell. A superhero taking on business pains from around the world. Sales people all over the world are restricted by sub-par technology and less than ideal operations. Have no fear… Jimmie BrainSell is here!

CRM cartoon

May 21, 2010 [ 0 Comments ]

The Customer Experience: JetBlue Flight Attendants Made the Difference

Posted by: Jim Ward
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If you’re a frequent flyer like me, air travel has become a drag. Cramped seats, bag charges, getting through security, stress and then the infamous meal plan. Right, no meal plan. Well ok, maybe nuts and crackers if you’re lucky. Or if you’re real lucky you get to buy a meal, if they don’t run out before they reach the 12th row.  It’s an understatement to say that air travel just isn’t fun anymore.

I’ve held fast to that unfavorable impression of air travel, until yesterday. Thanks to two Jet Blue flight attendants, my seemingly ordinary Denver to Boston flight was pleasurable and fun. Yes, fun. 

In typical fashion I joked with the flight attendents as to what time my steak would be served. What happened next was fantastic. During the flight instructions that we all listen to so attentively, one of the attendants that will remain anonymous (Suzanne) mentioned that there would be no steaks served on this flight Mr. Ward.  That got a chuckle out of me.

Then as the typical snacks were being offered, I was presented with a special serving.

My Airplane Dinner

A beautiful white paper towel as my table cloth, plastic flatware, followed by pictures of a rare steak, desert and of course my cold roasted nuts (they were real).  Yes, it made me feel special and I laughed as did all the passengers around me!

So, you think you’re selling a commodity?  What can you do that makes you different. People make the difference in a world filled with same old, same old. Thanks JetBlue for the customer experience!

Suzanne and Gina

 And thank you Gina and Suzanne!

May 18, 2010 [ 0 Comments ]

Puppy takes over BrainSell Presidency… for a day

Posted by: Sonja Fridell
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Dolby the Rat Terrier at BrainSell

Dolby the Rat Terrier was so pleased with the office that he decided to become BrainSell's interim president.

Industry conventions can make offices desolate places for 2 or 3 days. With members of the BrainSell team out at Sage Insights in Denver, Colorado, things have been pretty quiet in the Massachusetts office. Nothing spices things up like a visit from a family pet.

What do you do to keep things interesting when most of the staff is out?

May 11, 2010 [ 0 Comments ]

How to Buy CRM 101

Posted by: Sonja Fridell
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CRM buyers guidePurchasing and implimenting a CRM system can be a daunting task. Sometimes you can buy directly from the software vendor and other times you can buy through a Value Added Reseller (VAR). BrainSell President Jim Ward addressed the topic of who to buy from as a guest blogger on the Sales Opperation Blog this week.

Jim focused on the pros and cons of buying direct and buying from a VAR. Here are some of his points in short… to read the entire post, visit Marci Reynolds’ Sales Opperation Blog.

Definitions:

Direct Sales: A direct sales model for a CRM software vendor means the vendor employs their own sales force and you do business directly with the vendor.

Value Added Reseller (VAR): When buying through a VAR you’re buying through a company certified to resell the vendor’s software. VARs offer additional services such as training, development, consulting and implementation  to add “value” (the “V” in VAR) to the sale.

Read full article…

April 8, 2010 [ 0 Comments ]

BrainSell & Harvard? Wicked!

Posted by: Sonja Fridell
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BrainSell Lectures at Harvard UniversityRoss Jones, VP of Sales Engineering at BrainSell, lectured at Harvard University’s Extension School of Management last month. Jones has been feature as a guest lecturer for three years at Harvard.

Jones’ lecture, The Need for CRM, is part of the graduate course, MGMT 6060 Customer Relationship Management. The course, led by Paul Olean, teaches how to develop a successful customer relationship management (CRM) program.

Jones’ two hour presentation addressed why CRM is needed in business, the benefits and implementation tactics. Jones also discussed why social media is now an invaluable facet of CRM.    

“Social media can no longer be ignored,” said Jones. “Using social media as a means of inbound marketing is a very cost-effective way of increasing sales. CRM can handle all the extra data that is a product of social media. It’s a win-win.”

Jones has been a VP with BrainSell for eight years and is an expert on CRM implementation and service. 

For more information on Harvard University’s graduate management program, visit the extension Website.

April 1, 2010 [ 0 Comments ]

CEO Goes to New Heights for Service Excellence

Posted by: Sonja Fridell
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BrainSell CEO Jim Ward will go to great lengths for service excellence. A pesky air conditioning unit has left the office in temperature control distress; this hot box is 76 degrees and climbing! New Englanders like us don’t do well in that sort of climate, and neither do our servers.

 Jim takes matters into his own hands…

Just another example of BrainSell’s commitment to excellence in all fields.

BrainSell goes to new heights

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