What to Look for in a Marketing Automation System (webinar)

Today, we’re having a webinar we’re having at 1:00 EST on What to Look for in a Marketing Automation System. 

I’ll be presenting with Kevin Goldstein from Pardot. We’ll go over basic features that you should look for in a system, like a sturdy CRM integration. I’ll also share what BrainSell has done internally with marketing automation to boost our sales more than 20% last year.

Sneak preview: When someone comes to www.brainsell.net and fills out a form, they’re added as a lead in the marketing system, we can see when they come back and they get points added to their lead score. When that score hits 75, they get added to SugarCRM automatically and a salesperson gets an email/to-do to call them. I know every time that person comes back to the site. It’s totally changed our sales process. 

You can sign up here. Hope to “see” you there!

PS: The sign up page for this webinar was built with Pardot

Below is a screen shot of my action on the BrainSell site. You can see that every move has been tracked. Points get added to my lead score as I hit the site, and drip marketing actions take place. All on their own.