This week BrainSell and Pardot hosted a webinar on how to choose a marketing automation system.
I wish I had seen this two years ago when I was tasked with the assignment myself!
Key factors to consider while hunting for a system:
- Compatibility/Infrastructure
- Web Analytics
- Rule Automation
- Email
- Landing Page/Form Creation
- CRM Integration
- Webinar Integration
- Price/Contracts
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