BrainSell Technologies, a Gold SugarCRM Partner, will unveil a Social CRM tool at the Inbound Marketing Summit in Boston on Wednesday, September 14, 2011.
The tool allows SugarCRM data to be graphically displayed with connections and relationships, reinventing how companies market to their valuable network.
Companies can now identify trends in social CRM data, enabling them to target prospects and clients with hypersensitive marketing initiates. With the tool, influencers among social data information can be uncovered, allowing for brand ambassador nurturing. Imagine rewarding your biggest brand fans and having them spread your praise for them.
BrainSell explains the tool and their work with client, Media Star Promotions, in their latest case study, From the War Room to the Board Room: Repurposing a Threat-Analysis Tool to Pinpoint Sales Opportunities in SugarCRM. You can download the case study here.
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