Sugar Ramps Up Social CRM Integration

SugarCRM announced it has extended the capabilities of its mobile apps, deepened its relationship with IBM, and acquired iExtensions CRM.

SugarCRM has extended the capabilities of its social customer relationship management (CRM) software through new integration with applications from a bevy of industry heavyweights — including expansion of the company’s partnership with IBM, as well as SugarCRM’s acquisition of iExtensions CRM from iEnterprises, adding BlackBerry and Droid Mobile applications to its list of offerings. The announcements were made during the annual SugarCon conference last week.

President and CEO Jim Ward was interviewed about Sugar’s newest developments.

BrainSell was given the MVP and 2x 2010 awards at SugarCon 2011, for going above and beyond Sugar’s expectations and more than doubling their business in 2010. Read about it here.

To know more about Sugar’s latest developments and read the entire interview with Jim Ward, click here!