Sugar Takes on Salesforce at Dreamforce Convention

SugarCRM got clever this week at Salesforces’ convention, Dreamforce. Last year they cause a bit of commotion by spoofing Marc Benioff’s book, “Behind the Cloud.”

This year, they took a more festive approach. Sugar hired professional carolers to sing outside of the Mascone Center as people were filing into Dreamforce. The lyrics, created by the very witty Sugar Marketing staff, are very catchy.

They caught a bit of it on film, which can be viewed on the lovely Night Before Dreamforce page.

Along with the videos, Sugar announced a new promotion. Switch to Sugar and Save 50% Guaranteed. And data migration is covered. Not bad!