Ever wonder who the brains behind the magic at BrainSell were? Here is a look at the brains (and hearts) behind the national leader in business software solutions.
To kick off what will be a regular installment on the blog, blogger Jessica Paquette sat down with Jim Ward, the CEO and President of BrainSell and picked his noggin.
Jessica Paquette: BrainSell is a major player in the industry but at the heart is a tight-knit company. How do you maintain the personality and values of a small business while continuing to grow and expand?
Jim Ward: Great question. We believe heavily in company culture. Providing our greatest asset (our people) the ability to growth from within our company. To keep extending outside their comfort zones and rewarding them for trying and succeeding. All of our decisions, and this sounds cliché, whether it be for our clients, prospects or team members is based on the back drop of a win win culture. And we strive to use some old fashion values of “loyalty”.
Jessica Paquette: What is your favorite software on the market?
Jim Ward: Ha… I love all business software that either impacts efficiency or profit. I’m fascinated by software that allows a company to scale their business without adding human capital. Or by allowing the human capital to become more effective and letting the technology take over boring repeatable tasks. As an example, we’ve been on the leading edge of Marketing Automation software resell and implementation. Huge returns on the investment for my own company as well as my client companies. Our newest software introduction and I think the next big business technology is BPM (Business Process Management) software. The ability to automate between disparate systems and allow significant overall company impact. Huge payback on BPM.
Jessica Paquette: What is your biggest pet peeve with current software?
Jim Ward: Bugs and defects. We’re in the middle of the vendor and the client. Bugs and defects can be very hard to manage from our perspective. Unlike a car dealership that gets reimbursed for cars that have defects, we as a reseller support our clients through a resolution without charging for the time. We feel it’s the right thing to do.
Jessica Paquette: What do you feel are some of the greatest marketing challenges that small businesses face?
Jim Ward: Small businesses often don’t have the resources or the knowledge of how to market and generate leads. Leads are the life blood of any business that needs sales and who doesn’t? In fact we’re ramping up services to help small business to outsource their marketing needs so that they don’t need to hire a marketing person if they can’t afford a full time hire.
Jessica Paquette: With such rapidly changing technology, look into your crystal ball and give us a glimpse at what you think the future holds for CRM software.
Jim Ward: CRM software becomes the foundation of extended solutions. Essentially CRM is a database that provides contact history, sales forecasting, customer service and limited marketing campaign monitoring. The future is much like the iPhone whereby you can extend your core solutions with add on applications specifically for your business need that help you to advance your business growth. Whether that’s automating signatures for your contracts and proposals through CRM or monitoring your prospects activity on your web site or using gamification to improve user adoption. It’s all about extending the CRM foundation of data and making the data become a proactive source for income or better monitoring your customers and their needs.
Jessica Paquette: When you are not busy as the mastermind behind BrainSell, what are you doing?
Jim Ward: I long for the summer when I can boat in Cape Ann or ride my motorcycle for some free thought time. Love my yoga to keep the effects of age at bay too! And I’m a reader mostly of business stuff. I love finding outside sources of ideas that I can either help our clients with or our own business improve.
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